The foundation
Mr. Hasan Areedo
The first generation established the family’s connection to coffee production, collection and domestic trade in Guji.
Our story
A coffee legacy across three generations
Long before Sibu Trading PLC was established in 2014, coffee was already part of a longer family journey.
Identity & heritage
The story behind Sibu
The name Sibu represents the company’s connection to its roots in the Guji coffee-growing community. Coffee is not treated only as an agricultural commodity, but as part of the identity and cultural life of the communities from which the company originates.
When a customer receives coffee from Sibu, they receive more than green beans. They receive a piece of Guji.
Heritage & identity
Inspired by Buna Qalaa
The Sibu identity draws inspiration from Buna Qalaa, an Oromo coffee tradition connected with hospitality, gathering, blessing, respect and continuity. For Sibu, it represents where the journey begins: Guji, its people and the generations who carried coffee knowledge forward.
The generational continuum
Different chapters. One continuing legacy.
Building Sibu
Mr. Kadir Hasan
The second generation expanded the family business and established Sibu Trading PLC in 2014 with an international vision.
Taking the legacy forward
Mr. Zidan Kadir Hasan Areedo & Mr. Salim Kadir Hasan
The third generation combines inherited coffee knowledge with specialty processing, traceability, technology and stronger global relationships.